The Attention Economy

Multitasking. I'm sure it is what everyone of us is very good at and always do. Living at such a high pressure place, most of us would not let ourselves don't have anything to do. We have to keep ourselves busy to let others know we have worked and contributed to the society. More than that, we always let ourselves get into a situation that doing several things at that same time.

Multitasking is not new to us but something that have to learn and be trained. It helps us to do things in an efficient way unless we stay focus enough in what we are doing. I listen to the radio while I read. I talk to my friends on phone while I check e-mail. There are lots of things I can do at the same time. But one thing I don't do is When I am doing assignments, I would not log into FACEBOOK  or chat with others via MSN. It is because I know that I can't focus on my work while my mind is connecting with my friends.

Assets. people in the old economy treat money, apartment or gold as their assets. Only something that can see or touch is our wealth. However, as the internet and digital technology have a great impact on us, the definition of wealth changes. Money is not the only thing we concern, we also have a desire of getting popular in the society or even the world. It is not hard to find there are lots of video clips or articles posted by different users in blogs or facebook. The spreadig speed of any information or resources cannot be imagined. With the power of the internet, attention can be drawn for any point of the place. More attentions come with greater popularity. With the power of the technology, our wealth can be increased also, if popularity really means a lot to us.

I think celebrities like actors would treat popularity far more serious than others. They want to have great influence to the society or in their own communities. They try very hard to build up their images  via countless methods. With greater popularity, it comes more people to know you and have more job opportunities. They are seeking attention of the world to them. However, digital technology can help build a positive image but also can destroy one's image and affecting the wealth. Therefore, it's appropriate that the economy have to change from the traditional model to the attention model. We have to maximize our wealth in a suitable and careful way. Otherwise, we may accidentally get the adverse result!